A
-
Aggressive competition
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
-
Ambidexterity
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
B
-
B2B Business
Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
-
B2B Marketing Maturity Model
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
-
B2B Marketing Operation and Process
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
-
B2B Market Tools and Platform
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
-
Brand Authenticity
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Brand Equity
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
-
Brand Storytelling
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Brand Trust
Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
-
Brand value co-destruction
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Business Model
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
C
-
Causal Layered Analysis
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Classification
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
-
Clustering
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Compulsion
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
-
Consumer Behavior
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Consumer Behavior
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Consumer Psychology
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Corporate Social Responsibility
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Cross-selling
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
-
Customer-brand experience process
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Customer engagement
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
-
Customer engagement
A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
-
Customer interaction with bran
Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
-
Customer Price Experience
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
D
-
Data Mining
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Demand-side economies of scale
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
-
Digital Marketing
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
E
-
Environmental factors
How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
-
Epistemic Benefits
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Exciting Discount
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
-
Exploitation
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
-
Exploration
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
F
-
Football clubs
How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
G
-
Gamified Benefits
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Glyzeri databas
Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2022, Pages 13-38]
-
Green marketing
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Greenwashing
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
H
-
Hybrid
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
-
Hybrid Marketing
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
I
-
Implicit Theory of Intelligence
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Influencer Marketing
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Influencers
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Innovation
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Innovation Ecosystem
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Integrated Personal Benefits
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Integrated Social Benefits
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Internalization
Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
K
-
Key B2B Performance Indicators
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
L
-
Loyalty of platform users
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
M
-
Market segmentation
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Meta-synthesis
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Meta-synthesis
Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
-
Meta-synthesis
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Meta-synthesis
Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2022, Pages 109-153]
-
Meta-Synthesis Method
The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
-
Mindset
Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
-
Multiple Channels
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
N
-
Network effects
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
O
-
Organic Products
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Organization
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
-
Outsourcing
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
P
-
Pain perception
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
-
Pleasure Marketing
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
-
Pleasure Perception
Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
-
Price Comparison
Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
-
Promsort
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
-
Prospect Theory
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
-
Purchase Intention
Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
-
Purchases
The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Q
-
Qualitative Study
Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
R
-
Reference options
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
-
Reference profiles
Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2022, Pages 39-62]
S
-
Segmentation of Potential Customers
Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
-
Shannon-Entropy
A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
-
Shared Economics
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Sharing Economy
Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
-
Startups
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Structural factors
How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2022, Pages 86-108]
T
-
Telecommunication Industry
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
-
Thematic Analysis
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
-
Theme Analysis
Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
-
Trust of demand side actors
Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2022, Pages 63-85]
U
-
Upselling
Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2022, Pages 154-175]
V
-
Value Co-Creation
Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
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